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About Us

                   


Welcome to our new website!

We are located at 1810 Durham-Chapel Hill Boulevard in Chapel Hill, NC. For many years, we have invited people to experience the difference at Performance. You feel our energy when you first enter our store. We're not like other car dealers--your needs are our highest priority in both sales and service. When you arrive here, we greet you immediately with enthusiasm. Our sales and service staff have a passion for the automobile industry, which is evident in how they treat our customers. You will notice our passion on your first and every visit. You will notice how our sales and service staff  get excited when they talk to you about cars. We hire professionals who exude passion and dedication. Our employees aren't here because they have to be; they're here because they love this business and they love passing on their knowledge to customers like you. From Experience to Difference, we've grown to calling ourselves 'the team that can't be beat.' We can't be beat in terms of price, vehicle selection and customer service. We welcome you to visit Performance AutoMall to experience the difference from the team that can't be beat.

Performance AutoMall includes five new vehicle manufacturers, Acura, BMW, Chevrolet, Porsche and Subaru, and a large pre-owned department. Every Performance AutoMall manufacturer has its own website, with live new and pre-owned inventories; lease, fiance, new vehicle and service specials; finance information and application; information about the manufacturer and more.







Hear What Our Customers Have to Say

"Attentive Service Department"

Anna & Fred,

It was good to see and visit with you both yesterday. I thought about that old expression, "service after the sale."

Fred, I appreciate the time and attention that you gave to me in setting up the service appointment.

In addition to the attentive Service Department, I like the waiting seating area arrangement--with the separate area for kids, the TV, the quiet desk work area and the other seating. I didn't feel like I was waiting in a bus station, as sometimes other dealerships appear to feel like.

Since y'all sold me on the Dealer Maintenance Service contract, I look forward to continuing visits.

Thanks again,

Ken,Performance Subaru Service Client

"Best Car Buying Experience I've Ever Had"

Hi Bob:

Thanks so much for the note.  I must say that was the best car buying experience I've ever had.  I was really impressed that you were so organized and had the paperwork ready to go when I got there; as well as having the car washed and waiting for me - Details! As a Facilities Professional, details are what I do for a living and I always notice take notice of  them in every situation! You and  your team nailed it!

Also, You were right - I AM IN LOVE!!!! The car drives like a dream - it hugs the road, it picks up speed effortlessly and it fits me perfectly! I look forward to many happy years with my car and will believe I have just become a repeat buyer.

Take Care,

La Shelle,New Performance BMW Owner

"He was informative, extraordinarily hospitable and made sure that my experience was positive"

Dear Mr. Ramoin, Performance Auto Mall General Manager,

This week I had to bring my 2002 911C4S into your dealership here in Chapel Hill. I am a transplanted Northerner and this was my first trip to Performance Porsche.

People are too quick to complain about poor service, but never take the time to recognize excellence. I wanted to take a minute to recognize Andrew Mercs.

Andrew treated me as though I just left the showroom with my car. It didn't matter that I purchased my car elsewhere or that I was "new" to the dealership. He was informative, extraordinarily hospitable and made sure that my experience was positive. My problem was resolved quickly and I was provided interim transportation.

If anything, I left your dealership angry because of the inadequate treatment I received in comparison from my previous dealer.

You are very fortunate to have people like Andrew representing the quality of the product you promote with such excellent customer service.

 Thank you for the opportunity to reach out to you to share a positive experience,

Respectfully.


Mark,Performance Porsche Service Customer

"This level of customer service just does not exist anymore"

Mr. Ramoin, (General Manager of Performance Auto Mall):

Thank you for following up.

Yes, they removed the stain and re dyed the leather. You cannot tell any difference. Great job.

I have owned Mercedes, Lexus' and BMW's before this Acura. I will say that the level of service and follow up that Performance has shown is exemplary, the best that my wife and I have experienced.

Kudos also to Brian Smith, our original sales person, who continues even now, a year past our purchase, to call and check to make sure everything is okay.

Hats off to you and your crew. This level of customer service just does not exist anymore.

Thank you again,

Wes,Performance Acura Service Customer

"From now on, Performance Chevrolet will have all of my car or truck sales!"

   
Dear Mr. Ramoin-

Thank you for your email! I had a great time dealing with your Performance Chevrolet employees. I would like to thank Tim, in your service department, for all of his help; Jason, in service, for looking up my truck in your system's computer; Nic Ingle, Chevrolet salesperson, for helping me look at trucks early in the morning (around 8 a.m.); and Adam Walters, Chevrolet finance manager, for making all the paper work fast, easy and without any hassle. From now on, Performance Chevrolet will have all of my car or truck sales. Everyone at Performance Chevrolet should be told what a great job they are doing!

 

Thanks again,

Larry,New Performance Chevrolet Owner

"Your personnel were outstanding"

Thank you!  We had a great car buying experience at your facility.  We were able to eliminate a pre-owned Acura which was a possibility (online research) and select the Outback over the Forester.  I had been communicating with Fred since October about the Forester (safety), but we just weren't ready to purchase until we came into the dealership.

Your personnel were outstanding - without competing for our purchase.  Deborah, Brian, Woody and Fred were great and very personable. 

I look forward to our ongoing relationship.  Service was #2 on my list of reasons for purchasing at Performance.


Joy and Ricky,New Performance Subaru Owner

"Living up to your commitment on service"

It was great working w/ you Nic.  I think you are the best sales person I have known after working at a dealership for over a year and buying a few cars.
 
Not everyone notices the small details, but I see you doing them.  Pulling cars into the showroom to keep cool (great idea and a little risky), focusing on my wife, taking care of the small things (radio, phone, etc..), not rushing me to close the deal on the spot, pulling up cars into the front of the dealership that we might like before we arrive, lending us a Tahoe to see if we could get use to it, quick response on email, pulling in your manager when needed, and living up to your commitment on service.
 
Keep it up.
 
Regards,

Matt,New Performance Chevrolet Owner

"I feel very fortunate to have Maurice as my service advisor; he makes owning a BMW an even better experience."

I am sure I am going to be telling you something you already know, but I believe it is worth saying a lot....

My wife and I bought "twin" certified BMWs about 5 years ago, a 2002 Z3 and a 2003 525i.   Of course, being certified BMWs, the cars were under warranty for several years.  We didn't have many needs for anything other than routine service, but on those occasions where we did need warranty work, the warranty service was properly diagnosed, properly repaired and quick.   After the cars passed out of warranty, we have had both normal service and repairs performed only at Performance in Chapel Hill.  All work was done just the same ... properly diagnosed and expediently and properly repaired.

I know it takes a team to make all this happen.  Good parts availability, good service facilities, good technicians.  But I feel the quarterback for the service team is the service advisor.  For five years we have had Maurice Bryant take our cars in, advise use, and schedule service and repair.  For me, and many others I think, time and efficiency is as important as quality work.  Maurice seems to understand and value that.

Maurice has always been extremely professional.  Additionally he is creative in searching for optimal solutions and he is considerate of his clients values.  I feel very fortunate to have Maurice as my service advisor; he makes owning a BMW an even better experience.

Chris,Performance BMW Service Client

"They did everything for me"

This was one of the best experiences I have ever had purchasing a vehicle. I did not have to do anything. They did everything for me, including my registration. I appreciate the service person sending me a letter because then I knew who to contact if an incident ever occurred.

George,New Performance Acura Owner

"Open, honest, educated and friendly staff"

The open, honest, educated and friendly staff, I cannot say enough about every member of Performance that we dealt with. Fred, our sales consultant was excellent - he sold us on Subaru, and even after we shopped other dealers he was a key reason we returned to Performance. Anna, the sales manager, was also excellent to deal with - unlike the disgusting stereotype sales manager we found at another local dealer. The attention to detail on delivery was also very nice - my wife was thrilled to arrive at the dealership to find her brand new Outback in the showroom with a bow on the hood. So long as the car's quality holds out, we are probably Subaru owners for life now and Performance will be our #1 dealership.

Andrew,New Performance Subaru Owner

Contact Information

Performance Automall

1810 Durham-Chapel Hill Blvd.

Chapel Hill, NC 27514
sales New Sales:
(888) 711-2410
service Service:
(888) 725-4379
parts Parts:
(888) 284-1262

Hours

  • Monday: 9:00 AM - 8:00 PM
  • Tuesday: 9:00 AM - 8:00 PM
  • Wednesday: 9:00 AM - 8:00 PM
  • Thursday: 9:00 AM - 8:00 PM
  • Friday: 9:00 AM - 8:00 PM
  • Saturday: 9:00 AM - 6:00 PM
  • Sunday: Closed